This program is certified by CPD UK. It is a three-month course meticulously designed to enhance your practical skills, preparing you to excel in a digital marketing executive role.

Course content of our Digital marketing certificate course

1. Formulating a digital strategy

2. Introduction to Meta business suite and Meta business manager 

3. Campaign setup – Meta 

Awareness / traffic / engagement / app installs / lead generation / Messenger and WhatsApp

4. Audience building – Meta 

Custom audiences / core audiences / lookalike audiences

5. Introduction to Google ads

6. Google search ads

You will learn how to do a keyword reasearch and set up search campaigns

7. Google display ads 

You will learn all targeting features and how to set up responsive display ads 

8. YouTube ads 

You will learn how to set up skippable and non-skippable ads and how to build a strategy for a brand

9. SEO ( search engine optimization )

Introduction to SEO, crawling, indexing, ranking, robots.txt file, sitemap, page errors, URL optimizing, SEO Title, Meta Description, Header Tags, content optimization, Alt Tags, link building 

10. Friday extra session 

Meta ads policies, Google Perfomance Max Campaigns, ChatGPT, AI and machine learning, video marketing strategies, special ads categories etc…