The Self-Learning Certificate in Digital Marketing is certified by CPD UK. This three-month program is thoughtfully designed to strengthen your practical skills and prepare you to thrive in a digital marketing executive role

Course content

1.Developing a Digital Marketing Strategy
Gain a strong foundation in planning and aligning digital initiatives with business goals.

2.Getting Started with Meta Business Tools
Understand how to navigate and use Meta Business Suite and Business Manager effectively.

3.Creating Campaigns on Meta Platforms
Learn how to build campaigns for objectives such as brand awareness, website traffic, user engagement, app installs, lead generation, and communication via Messenger and WhatsApp.

4.Meta Audience Targeting Techniques
Explore audience types including custom audiences, saved (core) audiences, and lookalike audiences to refine ad targeting.

5.Google Ads Fundamentals
An introduction to the Google Ads platform and its core features.

6.Search Campaigns on Google
Learn to conduct keyword research and set up high-performing search ad campaigns.

7.Google Display Advertising
Master all display targeting options and create responsive display ads for broader reach.

8.Advertising on YouTube
Set up skippable and non-skippable video ads while learning how to craft a YouTube advertising strategy for brand growth.

9.Search Engine Optimization (SEO)
Dive into SEO basics including crawling, indexing, ranking signals, robots.txt, sitemaps, fixing page errors, optimizing URLs, crafting SEO titles and meta descriptions, using header tags, improving on-page content, using alt text, and building backlinks.

10.Friday Enrichment Sessions
Explore bonus topics such as Meta advertising policies, Google Performance Max campaigns, ChatGPT and AI tools, video marketing techniques, machine learning in marketing, and handling Special Ad Categories.