This program is certified by CPD UK and is a comprehensive three-month course designed to build strong practical skills for a digital marketing executive role. In addition, the program covers AI tools such as ChatGPT and Claude, teaching you how to effectively use them in real-world digital marketing tasks.

Course content

1. Formulating a digital strategy

2. Introduction to Meta business suite and Meta business manager 

3. Campaign setup – Meta 

Awareness / traffic / engagement / app installs / lead generation / Messenger and WhatsApp

4. Audience building – Meta 

Custom audiences / core audiences / lookalike audiences

5. Introduction to Google ads

6. Google search ads

You will learn how to do a keyword reasearch and set up search campaigns

7. Google display ads 

You will learn all targeting features and how to set up responsive display ads 

8. YouTube ads 

You will learn how to set up skippable and non-skippable ads and how to build a strategy for a brand

9. SEO ( search engine optimization )

Introduction to SEO, crawling, indexing, ranking, robots.txt file, sitemap, page errors, URL optimizing, SEO Title, Meta Description, Header Tags, content optimization, Alt Tags, link building 

10. Claude AI ( How to use Claude AI in digital marketing )

Claude Cowork, Projects, Scheduled tasks, Live artifacts, Claude dispatch, Skills and connectors 

11. Claude Design

12. Chatgpt ( How to use chatgpt in digital marketing )

Prompting, Ad copy and creative generation, SEO content creation, Data analysis and insights, Automation