Our Digital Marketing Diploma stands out as Sri Lanka’s leading hands-on training program, designed to equip you with advanced knowledge and real-world skills for a managerial role in the industry. Accredited by CPD UK, this diploma meets globally respected quality benchmarks. Upon successful completion, you’ll receive an internationally recognized certification, boosting your credibility and career prospects.
Course Content
1.Meta’s Discovery Commerce & Machine Learning
Explore Meta’s use of machine learning and liquidity principles to drive smarter, automated commerce solutions.
2.Installing and Configuring the Meta Pixel
Learn how to properly set up the Meta Pixel to track user behavior and improve ad performance.
3.Implementing Meta Conversion Tracking
Set up standard and custom events, along with custom conversions, to accurately measure campaign outcomes.
4.Google Tag Manager (GTM) Essentials
Understand how to configure GTM and use it to deploy and manage website conversion tracking effectively.
5.Meta Conversion-Focused Advertising
Master various campaign types, including standard conversion ads, Advantage+ Shopping campaigns, and dynamic catalog ads.
6.GA4 – Google Analytics for Modern Tracking
Set up GA4 through GTM, analyze site traffic, and create custom conversion events to measure user activity.
7.Google Ads for Conversions
Implement accurate conversion tracking and create campaigns that are optimized to drive valuable actions.
8.Google Search Ad Extensions Mastery
Utilize a range of ad extensions including sitelinks, callouts, call, structured snippets, lead forms, apps, promotions, price, business name/logo, location, and advertiser verification to increase visibility and engagement.
9.Audience Targeting with Google Audience Manager
Install remarketing tags through GTM and build retargeting audiences for personalized ad delivery.
10.Cross-Border Marketing Strategies
Learn how to successfully promote local products to global audiences using international ad strategies.
11.Meta Ads Automation Rules
Automate campaign actions to maintain performance using Meta’s rule-based triggers.
12.Experimentation in Meta Ads
Conduct A/B split testing, brand lift studies, and conversion lift analysis to optimize campaign effectiveness.
13.Advanced Meta Ad Reporting
Track and interpret campaign performance using Meta’s built-in reporting tools.
14.Google Shopping Campaigns
Run product-based Google Shopping ads to promote eCommerce listings and drive qualified traffic.
15.Dynamic Search Ads on Google
Automatically generate relevant ads based on your website content to capture long-tail traffic efficiently.
16.Performance Max (PMax) Campaigns
Leverage Google’s AI-powered PMax campaigns to reach customers across all Google channels with unified creative.
17.Hands-On SEO Training (with WordPress Access)
Get practical experience optimizing websites using WordPress and the Yoast SEO plugin. Topics include:
- SEO content and technical basics
- Slug optimization and SEO titles
- Meta descriptions and keyword density
- Link building, sentence structure, subheading use
- Readability analysis and transition words
- Creating and optimizing full web pages for search visibility
18.Introduction to Programmatic Advertising
Gain a foundational understanding of automated ad buying through platforms such as DV360, Taboola, and Xandr.
