Diploma in Practical Digital Marketing & AI

  • The Best Digital Marketing Diploma in Sri Lanka - Diploma in Practical Digital Marketing

  • 485 AUD

Our Digital Marketing Diploma stands out as a leading hands-on training program, designed to take your skills to a managerial level with advanced, job-ready knowledge. Accredited by CPD UK, it meets globally recognized quality standards. The course also covers cutting-edge AI tools like ChatGPT and Claude, helping you learn how to use AI in real-world digital marketing scenarios. Upon completion, you’ll receive an internationally recognized certificate that boosts your credibility and career growth.

Course Content

1. Discovery commerce – Meta 

  • Machine learning
  • Liquidity

2. Meta pixel and pixel setup

3. Meta conversion events setup

  • Standard events 
  • Custom events 
  • Custom conversions

4. Google tag manager

  • Tag manager setup 
  • Conversion events setup using GTM

5. Meta conversion ads

  • Standard conversions ads 
  • Advantage + shopping campaigns 
  • Product catalog ads

 6. Google analytics – GA4

  • Google analytics setup with the GTM
  • How to use GA4 to analyse website traffic 
  • How to create GA4 conversion events

7. Google conversion ads

  • Google conversion tracking setup 
  • Google conversion ads setup

8. Google search ads extensions

  • Sitelinks extensions 
  • Callout extensions
  • Call extensions 
  • Price extensions 
  • Structured snippets
  • Lead form extensions
  • App
  • Promotion
  • Location 
  • Business name and logo
  • Advertiser verification

9. Google Audience manager

  • Setup the Google remarketing tag using the GTM 
  • Create website retargeting audiences

10. Cross border marketing – How to promote a local product to the international market

11. Automated rules – Meta ads

12. Experiments – Meta ads

  • Split test 
  • Brand lift analysis
  • Conversion  lift analysis

13. Ad reporting – Meta ads

14. Google shopping ads

15. Google dynamic search ads

16. Performance max campaigns – Pmax

17. SEO

You will gain hands-on experience in
doing SEO in WordPress.
Each student will be granted access to the WordPress backend.

  • Introduction to Yoast plugin
  • Basics of creating a web page
  • Keyphrase in slug
  • SEO title width
  • Keyphrase in title
  • Keyphrase in subheading
  • Meta description length
  • Keyphrase in meta description
  • Keyphrase density
  • Outbound links
  • Backlinks
  • Sentence length
  • Paragraph length
  • Passive voice %
  • Transition words
  • Subheading distribution

18. Claude AI ( How to use Claude AI in digital marketing )

Claude Cowork, Projects, Scheduled tasks, Live artifacts, Claude dispatch, Skills and connectors

19. Claude Design

20. Chatgpt ( How to use chatgpt in digital marketing )

Prompting, Ad copy and creative generation, SEO content creation, Data analysis and insights, Automation.

Get 15% off for the new intake Enroll now