This CPD UK–certified three-month program is designed to equip you with practical, job-ready skills to excel as a digital marketing executive. The course also integrates AI tools like ChatGPT and Claude, helping you learn how to apply AI in real digital marketing scenarios.

Course content

1.Developing a Digital Marketing Strategy
Gain a strong foundation in planning and aligning digital initiatives with business goals.

2.Getting Started with Meta Business Tools
Understand how to navigate and use Meta Business Suite and Business Manager effectively.

3.Creating Campaigns on Meta Platforms
Learn how to build campaigns for objectives such as brand awareness, website traffic, user engagement, app installs, lead generation, and communication via Messenger and WhatsApp.

4.Meta Audience Targeting Techniques
Explore audience types including custom audiences, saved (core) audiences, and lookalike audiences to refine ad targeting.

5.Google Ads Fundamentals
An introduction to the Google Ads platform and its core features.

6.Search Campaigns on Google
Learn to conduct keyword research and set up high-performing search ad campaigns.

7.Google Display Advertising
Master all display targeting options and create responsive display ads for broader reach.

8.Advertising on YouTube
Set up skippable and non-skippable video ads while learning how to craft a YouTube advertising strategy for brand growth.

9.Search Engine Optimization (SEO)
Dive into SEO basics including crawling, indexing, ranking signals, robots.txt, sitemaps, fixing page errors, optimizing URLs, crafting SEO titles and meta descriptions, using header tags, improving on-page content, using alt text, and building backlinks.

10. Claude AI ( How to use Claude AI in digital marketing )

Claude Cowork, Projects, Scheduled tasks, Live artifacts, Claude dispatch, Skills and connectors 

11. Claude Design

12. Chatgpt ( How to use chatgpt in digital marketing )

Prompting, Ad copy and creative generation, SEO content creation, Data analysis and insights, Automation